Monday 22 June 2020

Digital Signage and COVID-19: Businesses Can Leverage the Technology to Attract Customers & Display New Protocol


The ongoing COVID-19 pandemic has struck all industries. It is getting harder and harder for businesses to survive in such a tricky situation. Their biggest concern is to find a way to boost revenue.

Digital signage is a modern-day approach to attract customers. Businesses around the world are already using it to grab the attention of interested potential customers. Moreover, it is being used to display COVID-19 protocols. Here's how you can use digital signage to boost your business amidst the COVID-19 pandemic.

Enhanced Exposure
The primary reason digital signage is used worldwide is that it increases the exposure of your brand. It is much more useful than traditional methods to grab your customers’ attention. Digital Signage can be better used to send out a compelling message about your business.

Build a Trustworthy Reputation
Customers are likely to buy products from a reputable brand. Retailers can use digital signage to display messages that inform people about basic sanitary measures. Customers are more likely to walk into your stores if they don't have a concern for sanitization and other preventive measures.

Display Health and Safety Messages
Not only should you display messages to convey that you are using ample sanitary measures, you should also encourage people to practice health safety measures. Businesses can put up a happy and positive welcome sign at the door or display messages that generate awareness among people. Signages can also inform that you are allowing only a certain number of customers to enter or reminding them about social distancing.

Display Statistics and Updates Regarding COVID-19
A good strategy is to use signage to display real-time stats about the Coronavirus pandemic to keep your customers updated on the latest public health info from experts like the World Health Organization (WHO), the Center for Disease Control and Prevention (CDC), and local government officials. You can also share public health announcements, videos, real-time virus updates.


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