Thursday 20 February 2020

Digital Signage Benefits – Why it’s Important for Organizations to Incorporate Digital Signage


As you plan your marketing strategies, consider digital signage and start analyzing the benefits. Smart marketing means making goals that are achievable and investing on the right tools that will make your brand visible and reap benefits effectively. You don’t need to spend extensively on a different strategy, and one such marketing strategy that results in fruitful outcome is digital signage.
Attractive displays
Digital signage is customizable, and it guarantees a good public image in the market. Digital signage attracts the target audience effectively. Merchants can use digital signage to influence the behavior of their customers. This way, they get to market products and services to prospective customers and increase profit margins.
Better, dynamic, and contextual content
The best thing about digital signage is that it can be modified effectively. You can incorporate your digital signage ad virtually as per the environment. Look at the services offered and the setup, then accordingly use dynamic graphics and update the same on the signage board just the way you want. This can be particularly beneficial for the holiday shopping season. You can also promote products to attract customers for flash sales.
Cost-effective
Another benefit of digital signage is that it is quite cost-effective. You don’t need to burn your pocket to advertise and market your brand through digital signage. Once you have installed the digital signage in your place of business, it becomes more cost-effective. You get to target the right audience and promote your brand accordingly at an affordable price.
Better sales
Through digital signage you convey certain messages as well. For example, you can use digital signage for in-store specials, flash sales, promotions as well as advertising to newly launched products. This way, you always stay one-step ahead of your competitors and push your sales. Digital signage is good for benefitting from the trend of impulse shopping.


Xerox ConnectKey® Technology and the Various Workplace Apps Available


The main agenda of Xerox Connect Key Technology is to transform the experience of how people work in the office. With Xerox ConnectKey®, people can now work with freedom, solve problems efficiently, be more sustainable and accept new challenges.
Various Xerox authorized dealers available can help you understand the benefits of Xerox ConnectKey® Technology.
Here are a few things you can do:
Streamline workflow
You will now be able to streamline your workflow by spending less time in managing different documents. With ConnectKey® feature of multifunctional printers, you will be able to manage your work more efficiently.
Create electronic documents
You can now convert all the physical documents to soft copies. Hospitals can use this feature to record all the features digitally and access all the information from the cloud itself.
Print from the cloud
Here’s why you should connect with Xerox MFP, you can now print any document and give command from the cloud. Not only this, you can download, scan, print, as well as share and translate all the documents from mobile device to the MFP. You also get the benefits of Xerox printer lease.



Benefits of Managed Print Services


Managed print service is offered by print providers that enable them to handle different types of printing devices, which includes faxes, scanners and copiers. With managed print services, your company can improve efficiency, reduce cost and save money. Let us check out the top benefits of Managed Print Services.

1. Save time

The printer is a requirement in every office, and the amount of time every employee invests in printed-related tasks can become quite daunting. The installation process of printing is just the beginning, after which comes the maintenance. Next, consider the possibility of printer malfunctions and replacement of the ink cartridges. When you go for a managed print service provider, they identify these problems then and there, thereby offering their speedy service, which leads to time-saving and better working efficiency. 

2. Reduce cost 

A printer can run into an issue anytime. On top of that, there is monthly or quarterly maintenance. When you go for managed print serviceseverything is cloud-based. Managed print service is well connected with all the devices. This means that you can bulk buy the supplies when needed at a much-discounted price. Also, an assessment can be done from a remote location to identify specific issues. After a print audit, you will get to know more about the hidden costs the printer may come up with. 

3. Better productivity 

When you get in touch with a managed print services provider, you get to handle a lot of things. For example, when the printer is connected to various devices, you can give a command for a print. Through managed services, you will have tailor-made programs related to printing for different departments. Plus, managed print services lookout for frequent hardware updates as well, thus your devices will always be up-to-date, and you get access to the cutting-edge technology. 

You don’t need to purchase a new printer for your office again and again. All you need is a reliable managed print service provider, and all your problems associated with the printer will be taken care of. 


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