Digital Signage Trends in 2020

You see them almost everywhere now, and they undoubtedly made you look to see what they have to say. We’re talking about digital signage, and it’s about time you understand how incredibly effective they are as tools for education, advertising, and sharing information. The technology continues to evolve and improve, resulting in more ways to use digital signage. That said, here are some of the digital signage trends we are likely to encounter in 2020:

• Analytics – With the right software, digital signage could provide important data for analytics, which can be useful in creating better, highly targeted, personalized, and dynamic content down the line. Screen metrics can give you an idea on what people like about your existing digital signage content. By providing a more personalized experience, customers are more likely to purchase your product or sign up for a service.
  
  Some solutions allow you to identify how many people would actually stop to watch what is being displayed on the digital signage, for how long, and at what specific time of the day or week are they likely to do so.
  
  
• Digital boards for internal communication – Digital signage is not just for advertising outdoors. It can be used indoors to disseminate information that is critical to a business or an organization. This means setting up digital screens in shared areas within a building, such as the lobby, reception, or pantry. That way, employees can easily see them as they come in or leave the building or while having a break.
  
  
• Share dashboards securely – Digital signage can make a business more data-driven as it allows the sharing of critical data through cloud-based dashboards, which eliminate the need to make them public or spend for additional licenses.
  
  
• Mobile interactions – Allow your customers to interact with a digital signage using their smartphones. This is possible by displaying a QR code, which they can scan and use to gain access to your special offers or any information you want to share with them.
  
  
• Shifting to brand design – Digital signage may encourage your company to create unique guidelines for your brand to ensure proper content transfer from channels like messaging systems and employee portals to the screen, while maintaining a clear, brand message. Digital tools make it possible to set your brand or a theme, or use templates that can effectively showcase brands.